Formulating an effective marketing and promotion strategy is critical for any business owner. Business Basics: Marketing & Promotion provides detailed business marketing training for massage therapists to develop their own marketing plans.

Understand the distinctions between marketing and promotion. Learn how to conduct thorough research and analysis that will serve as the cornerstone of your marketing plan. Dive into how to establish marketing goals and the corresponding performance benchmarks, ensuring they are both attainable and measurable.

Explore the psychological principles of consumer decision-making and learn how to harness these insights to optimize your marketing strategy. Explore how to create strategies and accompanying tactics that will direct your marketing and promotional activities. Finally, delve into the fundamentals of web-based marketing, acquiring the know-how to grow your online presence.

Supplemented by a hands-on workbook, Business Basics: Marketing & Promotion offers a step-by-step journey for massage therapists to craft their very own marketing plan. This tailored approach to business marketing training ensures that massage therapists are guided through the practical application of these principles, setting them on a path toward marketing success.