Boost Your Business: Marketing Techniques for the Manual Therapist

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Learn how to boost your business by developing a clear and detailed marketing plan. Understand the importance of setting goals, objectives, strategies, and tactics. Explore the most popular social media platforms and how they can help you establish and grow your massage therapy practice.

In this course, you will learn:

  • How to take marketing to the next level, developing a plan and strategy by setting goals and objectives.
  • The importance of marketing your practice and developing an in-depth understanding of various techniques for selling your services to prospective patients.
  • How to identify and focus on a particular market segment in order to promote your business successfully.
  • Popular social media sites and how to advertise your business on each one.

Dexterity Professional Development submits courses for approval to regulatory colleges and associations across Canada. Timelines vary and courses are submitted on a rolling basis. As approvals are granted, this section is updated. Remember to check back often!

Certified Registered Massage Therapist Association (CRMTA) 1.5 Secondary Credits
Canadian Massage & Manual Osteopathic Therapists Association (CMMOTA) 3 CECs
Massage Therapist Association of Alberta (MTAA) 3 Primary Credits
Massage Therapy Association of Manitoba (MTAM) 2 Core Competency/Primary Credits
Massage Therapist & Wholistic Practitioners of the Maritimes (MTWPAM) 1.5 credit hours Secondary / Category B
College of Massage Therapists of New Brunswick (CMTNB) 1.5 Category B Credits
College of Massage Therapists of Newfoundland & Labrador (CMTNL) 1.5 Category B Credits
Massage Therapists Association of Nova Scotia (MTANS) 1.5 Secondary CEU
College of Massage Therapists of PEI (CMTPEI) 3 CCP Hours
PEI Massage Therapy Association (PEIMTA) 1.5 Category B Credits
L'Association des Naturopathes Professionnels du Québec (ANPQ) / L’Association des Naturothérapeutes du Québec (ANQ) / Regroupement des Massothérapeutes du Québec (RMQ) 3 Credits
Massage Therapist Association of Saskatchewan (MTAS) 3 Business Credits
Natural Health Practitioners of Canada (NHPC) 5 CCP Credits
National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) 1 CE

Under the CMTO’s new Quality Assurance Program (STRiVE), courses are no longer granted approval by the CMTO. It is up to the learner to demonstrate that a course is relevant to their learning goals and the STRiVE competencies. We have provided the description below to help the learner link the course to the STRiVE competencies. A course is often related to more STRiVE competencies than those listed.

The competencies below are established in the CMTO continuing education guidelines. This course addresses the competencies in many ways, including those described below.

Communicate effectively. This course provides the RMT with the tools needed to communicate effectively with various potential patients to grow a massage therapy practice.

Manage time and resources effectively. This course provides the RMTwith guidance and templates for setting business and marketing goals and objectives in a timely and efficient manner.

Interact effectively with other professionals. This course outlines techniques to build interprofessional relationships with other healthcare professionals and businesses in the RMT’s community and the tools needed to form collaborative and beneficial strategies.

Work within areas of personal knowledge and skills. This course provides the RMT with the opportunity to fill gaps in knowledge in order to effectively market and advertise a massage therapy practice. The course highlights principles in goal-setting to best establish a plan that will lead to success in the RMT’s specific market.

Use an evidence-informed approach in your work. This course was developed based on current evidence and research by an experienced business and marketing expert. The Dexterity PD promise is to evaluate every course on a biannual basis to ensure any developments or changes in the profession are reflected in course content. Thus, RMTs who take this course and adopt its recommendations can be assured that they are practicing in a manner consistent with current developments. A resource list is included in the downloadable guide to every course so that RMTs can conduct further research and/or confirm course findings. All course content and recommendations have been evaluated by RMTs to affirm the accuracy of the content and its compliance with RMT guidelines. For more details, please see Our Quality Control Process.






Susy Goldstein
B.A., M.B.A., B.Ed.

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